Woolen coffin?

I am on several email lists so there have been some really odd things that have passed through my inbox....   this one I just had to share.

From Time:    "To help it survive — and thrive — in Britain's shrinking textile industry, Hainsworth, a 225-year-old, family-run wool mill in West Yorkshire, England, has developed niche uses for wool. Its product range includes the uniforms worn by the Royal Guards at Buckingham Palace, the felt lining inside Steinway pianos and the interior headlining used in Rolls-Royce and Bentley automobiles. But it is one of Hainsworth's most recent, and most unique, new products that's making the company's competitors look sheepish: woolen coffins."

Read more: http://www.time.com/time/business/article/0,8599,2056346,00.html#ixzz1IqPckurC